Jorakay Corporation Announces 2026 Roadmap Under New Leadership , Reinforcing Comprehensive Expertise as JORAKAY EXPERT

     Jorakay Corporation takes a confident step forward with its 2026 roadmap, reinforcing its position as “The True Expert in Construction Innovation” through JORAKAY EXPERT, and driving sustainable growth under the concept “Build Today, Beyond Tomorrow.”

     Entering its 34th year, Jorakay continues to expand its construction chemicals business and international presence under the leadership of Dr. Jirat Sirichalermpong, CEO. The company maintains over 50% market share in tile adhesive and tile grout, supported by product lines that prioritize safety and environmental responsibility—now comprising 63% of total sales.

     This year marks the official launch of the JORAKAY EXPERT TEAM, a group of more than 100 specialists providing end‑to‑end construction consultation across six pillars: Product, Innovation, International, Channel, Academy, and Contact Center, enabling a truly comprehensive customer experience.

     JORAKAY SHOP, with over 1,200 locations nationwide, continues to strengthen its One‑stop Solution offering, delivering convenience and exclusive benefits through the JORAKAY FAMILY platform.

     Regionally, Jorakay is expanding across ASEAN, with Jorakay Vietnam preparing to open a new office in Hanoi to support rapid market growth and further elevate regional craftsmanship through programs such as JORAKAY Tiler X.

     The company also advances its subsidiary, K CERA, led by next‑generation executive Mr. Chinthorn Attasarnprasith, transforming into a lifestyle‑driven decorative materials brand. The newly launched JORAKAY EASY line offers easy‑to‑use home repair products catered to modern homeowners, with a strong focus on online distribution.

     Jorakay continues to create positive social and environmental impact through initiatives under Life Beyond, Opportunity Beyond, and Sustainability Beyond, including reducing over 31 million kgCO₂e, lowering dust emissions by more than 5 million kilograms, expanding green areas through JORAKAY Green Earth, and long‑term youth development programs. All efforts align with the company’s commitment to achieving Net Zero by 2050.